The Dreams Are Back In Business campaign, the first since March 2020, will reach close to 50,000 customers and contains members’ contact details and logo. 

Content includes features on short-haul, long-haul and cruising holidays, with destinations covered including Italy, Malta, Greece Thailand and Barbados. There is also an article on transatlantic cruising in time for the reopening of the US on 8 November. 

Advantage is also offering members a digital version of the direct marketing mailer, and both forms reiterate the benefits of booking through an agent.

Advantage member Suzanne Cumpston, from Sam Smith Travel in Wales, said: “We cannot thank Advantage enough for their superb marketing effort and their campaigns directed at our clients.

"A creative collection of visuals and superb offers combined with a brilliant feature on the many positives of booking with travel agents has recently resulted in a particularly lucrative cruise booking for us.” 
 
David Forder, Advantage’s head of marketing, added: “We have continued to support members throughout the pandemic with a wide range of marketing materials, and we are pleased that our latest piece of activity has been so well received.

“Now is absolutely the right time for travel agents to once again start to engage with their customers on a much more proactive basis.”