The three-night event will be hosted from 20-23 May at the Melia Villaitana in Benidorm, which has been designed in the form of a Mediterranean village and lies between two golf courses.

 
Julia Lo Bue-Said, chief executive of Advantage, said: "We have been overwhelmed by the interest we’ve had to host our 2023 conference and received attractive proposals from a selection of both long and short-haul destinations.

"With the current economic backdrop, staging the event somewhere close to home, that is accessible from regional airports, yet still inspiring and of high quality is exactly what our member steering groups have told us would be the right choice for next year."
 
Attendees will have the opportunity to take part in a range of activities in the local area which will form part of the conference programme, alongside relevant business and leisure travel content.
 
Manuel Butler, director of the Spanish Tourist Office (UK), said: "In recent years, Benidorm has evolved as a destination and has invested heavily in a more efficient model of tourism sustainability.

"This includes the promotion of public transport and electric bikes, more efficient water management, 134km of new bike lanes and more than 9km of extended pedestrianised areas."

While the agenda and line up for the conference are still to be announced, Lo Bue-Said said the content would be centred around collaboration, connectivity and creativity. 
 
"Registration for members and business partners is now open, giving everyone an opportunity to plan ahead and ensure they don’t miss out on what is set to be another hugely successful event full of inspirational content and networking time with industry peers," she concluded.