Through a new partnership with SPL Villas, Advantage members will now have access to 1,500 villa rentals in more than 100 destinations across Europe and Florida.
Members will benefit from the ability to package villa rentals with flights and ancillary ground arrangements as part of a fully Atol-protected package.
Customers will also benefit from access to regional flight options from 34 UK airports, flexible durations from three nights or more, and a flat-rate £250pp deposit with preferential balance payment terms of just 42 days to departure for European holidays.
To support the launch of this new proposition, Advantage Holidays & Cruise will be offering a bonus incentive of £50 per booking on all new bookings, up to 31 August 2023.
Lee Ainsworth, head of operations, said: "Through Advantage Holidays & Cruise we continue to pivot and align ourselves with the requirements of our members, ensuring we deliver the products they require to meet customer demand and maximise all sales and earning opportunities.
"The launch of Villa Holiday packages marks our second phase of product development after the introduction of Fly-Stay & Cruise at The Advantage Cruise Conference in October 2022, with further expansion plans being developed in collaboration with our members."