The group’s decision to revamp the RFP (Request For Proposal) for conferences follows positive feedback from delegates at the 2022 Advantage conference on the Portuguese island of Madeira, who said the location of the conference was a deciding factor in attending.
The post-conference survey also revealed that 99% of delegates would consider visiting Madeira again, highlighting the value of the event in showcasing different destinations to travel agents. Almost all attendees (96%) agreed immersive destination activities should be included in the conference programme, while the length of the flight to the destination was not considered a barrier to attending.
