The Advantage Travel Partnership has launched its biannual touring and adventure magazine Explorers, announced at its 40th anniversary Vivolution conference last month.
Explorers will feature supplier and industry news, trends and information for Advantage members, and will be complemented by monthly emails, dedicated training and campaigns.
Some 150 Advantage members have already opted into receiving Explorers, the first of which was due to arrive on 10 June with a focus on solo travel.
Other highlights include upcoming events, trending destinations, and recommendations and tips from tour guides.
Explorers members will also receive monthly emails on offers and developing industry topics, as well as dedicated B2B and B2C marketing campaigns.
David Forder, Advantage head of marketing, said: “The launch of Explorers is another development within our efforts to create bespoke support for members through targeted communities, communications and collaborations.
“Not only will our Explorers members have access to dedicated marketing and information but also fellow agents within the community to share practical tips and first-hand experience.
“We are excited to launch this initiative with another member exclusive publication to help them with the knowledge they require to educate and sell to their customers.”
Catch up with all our coverage from The Advantage Travel Partnership’s 40th anniversary Vivolution conference here.
The TTG New to Touring & Adventure Festival is designed to provide the tools, knowledge and inspiration for agents who want to start selling escorted tours, small group adventures or active holidays.