The UK’s major travel agency brands are gearing up for what they hope will be the busiest Saturday of January – and possibly of the year – this coming weekend following the recent cold snap and a mid-week Christmas.
Travel agencies hope their peaks business will ramp up on 11 and 12 January (Credit: iStock)
With Christmas and New Year falling mid-week, the year’s first full week of trading has come slightly later than usual, hampered in some places by plummeting temperatures and heavy snow.
However, agents are hopeful the first true "Sunshine Saturday" of the year is imminent.
Travel Village Group chief executive Phil Nuttall said: “Our business is still waiting to get going. It’s been a steady start. Sunshine Saturday is probably going to be this weekend. I’ve always thought that.”
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
