Jon Fletcher, owner and founder of the Wheelie Good Travel Company, told TTG he hopes the scheme will encourage companies to adopt accessibility and inclusion as a "viable and sustainable" business model.
"One of the things over the years that has always struck me is people wishing they could find an award scheme like the Michelin star rating or the AA for accessible options, but there isn’t one," he added.
"I thought it was a really nice way of encouraging hotels, airlines, cruise lines, tourist attractions and others who really want to celebrate accessibility.
