Helen Tustin, Mel McCarthy and Claire Morgan have opened The Travel Lounge Penarth, which will also include Tustin’s company Wellbeing Travel.
Clients can arrange either an in-lounge appointment or a virtual call to discuss their travel plans.
McCarthy and Morgan have a combined experience of 60 years in the travel industry and both specialise in bespoke tailor-made holidays.
Tustin formed Wellbeing Travel in March 2020 at the start of the pandemic, which focuses on journeys and wellbeing travel experiences.
The team, who have known each other "for many years", said they are "looking forward to a new future in an industry we love and are excited to engage with clients and travel suppliers both old and new".