Dana Young, president and chief executive of Visit Florida, on Tuesday (5 November) acknowledged the storms had caused “serious damage” to parts of Florida, notably on its west coast. However, she insisted the clean-up operation had been “the most fantastic I’ve ever seen” and the state was “open and ready to welcome everyone”.
The UK remains Florida’s number one source market; 859,000 Brits headed there during the first nine months of the year, followed closely by Brazil and Colombia. In total, 6.4 million tourists have so far visited Florida in 2024.
