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Airbnb targets luxury market with new Luxe brand

Luxury
Rob Gill
26 June 2019

Accommodation platform Airbnb is making a move on the luxury market with the launch of its Luxe brand.

Airbng Luxe Wanaka New Zealand

The company said Airbnb Luxe will feature more than 2,000 homes around the world as it seeks to offer “a new luxury experience that makes personal and bespoke travel more accessible to everyone”.

Properties include castles in France, historic villas in Tuscany, an eco-lodge in New Zealand, a private island in French Polynesia and The Fleming Villa in Jamaica where Ian Fleming wrote his James Bond books. Properties in London’s upmarket areas of Kensington and Sloane Square are also on offer.