The twin island nation has predicted the summer to be a competitive market as consumers become more discerning and value-conscious with holiday spending.
The campaign focuses on the word "and" to highlight the "breadth and depth of the authentic travel experiences" available in Antigua and Barbuda.
Charles Fernandez, minister of tourism for Antigua and Barbuda, said: "It was vital for us to launch a campaign for the summer which communicates our unique offering as a holiday experience and so we are delighted that this is reflected in the look and feel of our new digital and social advertising imagery.
"It has all been carefully curated so that the consumer can be in no doubt that Antigua and Barbuda offers the perfect combination of luxury and value – experiences which create priceless memories within a relaxing and authentic environment."
