Szczambura brings more than 15 years’ experience working in Bulgaria – including several seasons with Balkan – to the role, one he took up in 2019 covering for Laura Utting while she was on maternity leave.

He has previously worked in Balkan’s resort and trade sales team, with the operator hailing his experience of the Balkan brand, its product and services. "I’m absolutely thrilled to be returning," said Szczambura.

"After working in Bulgaria’s beach and ski resorts for more than 15 years, I have this unstoppable passion for this amazing destination.

"It was only right for me to accept the invitation to come back to this fantastic specialist tour operator with the new national sales manager Lynsey Jones and her team.

"I love meeting agents and attending trade events and can’t wait to get back out on the road."

Jones said: "I echo the opinion of all here at Balkan Holidays when I say we are all thrilled to have Wayne back onboard.

"His passion and enthusiasm for Bulgaria is infectious, and I know Wayne will once again be a great ambassador for our company."

Balkan managing director Alexander Stoyanov added: "Wayne’s addition to our new and expanding trade sales team is great news.

"His experience and love for Bulgaria make him ideal for working with our travel agent partners to help them maximise their sales with us."