Employees have instigated various initiatives, such as fundraising and collection points, across a range of locations.

In Glasgow, head of sales support Nichola O’Brien co-ordinated drop-off points for provisions and an employee fundraiser to support efforts organised by local Monklands Hospital. Almost £1,000 was raised for supplies to be shipped to Ukraine’s surrounding countries. 

Other stores, including East Kilbride, Clydebank, Cameron Toll and Cumbernauld, set up collection points to take donations such as clothing and non-perishable items for local aid efforts.

Jacqueline Dobson, president of Barrhead Travel, said the crisis in Ukraine is of "paramount concern to all of us" and it is "only right to do what we can, however small, to reach the people most in need right now".

"I am incredibly proud of our team at Barrhead Travel," she continued. "There are numerous local initiatives happening all across the country which our teams are continuing to champion.

"We know our people and our customers feel strongly about providing support to those impacted by this harrowing conflict and we pledge our commitment to supporting any industry-driven initiatives over the coming months."