Taylor has previously held roles at Thomas Cook, Celebrity Cruises and Travelport, where she was responsible for business development and worked with partners to deliver the company’s strategic partnership programme. She is also a committee member for ITT Future You.

In her new role with TProfile, Taylor will be responsible for setting the commercial direction and sales strategy of the brand to drive international growth.

She said the new role will allow her to bring a "new approach" to the business and explore opportunities in new and existing markets.

"I am thrilled to be returning to the travel sector and to be part of such an experienced and talented team," she added.

"Having worked outside the sector for over 12 months I have gained valuable experience that will add to the strategic growth."

Tony Evans, chief executive of TProfile, said: "We are excited to have Bhav join the company. She is both trusted and well respected within the travel industry, and brings a new level expertise to our team. She has experience in travel technology from her previous roles and a proven track record in sales."