It was perhaps appropriate that slow holiday specialist Byway Travel took a while to get going. But as the London-based business marks its fifth anniversary, founder and chief executive Cat Jones reflects positively on launching a new brand at the height of the pandemic.
Cat Jones founded Byway in 2020 inspired by her own travel experiences
“It gave us time to listen to consumers and build product,” she tells TTG. “We weren’t overloaded.” From those early, tentative steps, Byway has enjoyed several years of impressive growth, including doubling sales in 2024.
Much of this growth has been powered by development of Byway’s in-house technology, responsible for 60% of the operator’s itineraries, which blends rail, ferry and bus travel – or as Jones puts it, “anything that isn’t a plane”.
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