Her appointment comes after the operator reported continued growth last year and a "strong start" to 2023.
She will be working with agents in the south-east region and brings more than 20 years of experience in travel with previous roles including retail account manager at Sunhotels and Veranda and Heritage.
Most recently her work has involved promoting travel apprenticeships with OTMA.
Lee Rogers, product and commercial director for Canadian Affair, said: "We’re delighted to welcome Sarah into our growing trade sales team here at Canadian Affair.
"She brings extensive knowledge and experience to the role and we have no doubt she will be an invaluable asset in supporting our trade partners and wider business goals."
