The company’s beach holiday sales were up by 28% and tailor-made business rose by 56% compared with 2019 levels.

If Only also saw 12 bookings worth more than £125,000 in the first six weeks of 2023, with a further 24 bookings over £50,000.

The company – which saw its average booking value increased by more than 80% compared with 2022 – also reported a spike in high value multi-generational booking with two recorded in the past two weeks, one to Saint Kitts and Nevis and the other to the Maldives.

Gordon McCreadie, If Only general manager, said: "We are delighted with the support our agent partners have given us so far in peaks and working in partnership with retailers we have helped them to secure several high value bookings over recent weeks.

"These aren’t a one-off as we have seen a large increase since the pandemic in large group bookings and a spike in multi-generational bookings."