Every agent who makes an Edge booking by April 7 will be automatically entered into a daily prize draw to win a place on the ship during its two-night sailing from Southampton on May 13-15.
Each winner will be announced daily on the line’s Celebrity Travel Agents Facebook page.
Travel consultants can promote their bookings by posting on Twitter and Facebook using #RacetoEdge.
They can also earn an extra £50 worth of Celebrity Rewards points for any Edge booking made throughout the campaign.
Claire Stirrup, Celebrity Cruises’ director of sales UK and Ireland, said: “We have been overwhelmed by the response that we’ve received from agents for the European premiere of Celebrity Edge and we’re excited that we are able to reward even more agents for the incredible job they do every day.”