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Clients holding out for late deals even if it costs them, agents say

High street
Ilaria Grasso Macola
7 August 2024

Brits are holding out for deals and leaving it later than ever to book their summer holidays – even if it ends up costing them more money.

Agents tell TTG clients have held off booking and waited for prices to drop (Credit: iStock)

Agents have told TTG the lates market is unfolding similarly to last year, with the hangover from the pandemic and subsequent cost of living squeeze forcing consumers to wait that bit longer before committing to a booking.

Oasis Travel managing director Sandra Corkin said Oasis had “a fantastic July”, with lates constituting around half of bookings, while Karen Marin Reyes said her agency La Vida Travel was having "a really good run". "We’re finding 99% of people coming in making late bookings."