A Virgin Atlantic radio ad promoting “100% sustainable aviation fuel” use on a special flight last year has incurred the wrath of the Advertising Standards Authority (ASA).
Virgin Atlantic Flight 100 was the first transatlantic flight powered entirely by alternative fuels (Credit: Virgin Atlantic)
The advert, which aired last November, flagged the airline’s plan to operate a flight from London to New York powered entirely by non-standard jet fuel.
It said: “On the 28 November, Virgin Atlantic’s Flight 100 will take to the skies on our unique flight mission from London Heathrow to JFK to become the world’s first commercial airline to fly transatlantic on 100% sustainable aviation fuel.”
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
