Costa Rica’s tourism minister has pledged to “double” fam trip opportunities next year, telling TTG it was vital to the destination to have agents “onside”.
Costa Rica's Irazu Volcano
William Rodriguez said the trade was “so important” to Costa Rica, before highlighting the extensive destination training agents can access via its Pura Vida University trade portal.
“This year, the number of trips we offered decreased a little compared with 2022, but next year we’re going to double it,” he said. “It’s key to have the trade onside. We do e-learnings and the agents get certification.”
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