Yeates, founder and chief executive of agency Clicky, will talk about ‘Me Me Me Millennials’, focusing on how they book their holidays and the vital role that imagery plays in this.

Yeates will tell the audience in Spain that a major part of growth in demand for holidays is from destinations and experiences first viewed on social media channels, such as Instagram and Snapchat. He will also highlight the vital ‘money shot’ aspect of Millennial holidays and how companies now need to ensure the ‘instagramabilty’ of their destination to tap into this market.

Clicky’s list of clients includes Elegant Resorts, Darwin Escapes, Sykes Cottages, Toad Hall Cottages, Your Travel and Carden Park Golf Resort & Spa.

Yeates said: “The Global Travel Conference is an essential date in these tourism professionals’ calendar and one that we are sure never to miss. The event provides Clicky with the opportunity to share some of our industry expertise with the wider Global Travel Group and put ourselves in front of some of the most respected people within the industry. It’s a real honour to be invited back again this year, after the success of Dubai last year.”