Liguori has previously held senior positions at two travel management companies in the sector, ET Travel Ltd and The Appointment Group (TAG).
She said she was "both delighted and honoured" to join Equinox Travel.
"2022 is set to be a busy year as concert tours and live shows are back on the agenda, but our team will be on hand to support businesses in the sector as their trusted and reliable travel partner," she added.
Based in London, Liguori will be responsible for developing and implementing Equinox’s commercial strategies and overseeing the start-up’s expansion plan. She will report to chief executives Ian Patterson and Glen Duckworth.
Equinox Travel appoints Lisa Liguori as commercial director
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