The complaint centred on definitions of a child’s age, with prices advertised at the Sol Katmandu Park and Resort in Magaluf offering discounted rates for those up to 11 and the Bahia Principe Fantasia in Tenerife extending the discount to those under 17.

The complainant said the ads were misleading because of the variation in age.

Jet2holidays responded that it used the phrase “child age” to clarify what age constituted a child for the purposes of each hotel, but they did not indicate that all child places would have the same cost. 

It said some hotels may set a “Child A” price, which was usually for younger children and then a higher “Child B” price for older children. Jet2holidays said competitors used the same method to present prices.

The ASA said: “We acknowledged that some consumers may be interested to know whether hotels had different pricing categories for children of different ages. For example, in the situation suggested by the complainant where two families made a simultaneous booking, but their children were of different ages, the total cost of the holiday differed between them. 

“However, we considered that the omission of that information did not make the “child age” or “from [£X]” price misleading, because the price that was generated was for the individual who was making the booking based on the information that they had input and was therefore accurate for their purposes.”