Sanz was selected to lead the ETC at the group’s 105th general meeting which took place in Tallinn on Thursday (25 May).
He has more than 15 years’ experience in the tourism industry and has served as the director general at Turespana since 2020.
In his new position, Sanz will work with ETC members on implementing the new ETC Strategy 2030, leading the organisation towards a more "innovative, sustainable, green and inclusive" tourism sector in Europe post-Covid-19.
He will also support ETC in implementing its recently launched climate action plan, which aims to halve the organisation’s operational emissions by 2030 and assist its members in achieving net-zero carbon emissions.
"It is an honour to be able to lead the European Travel Commission on behalf of Turespana," Sanz said.
"Today, European tourism faces a great opportunity to emerge as a front runner in sustainability and inclusivity. We must ensure that tourism has a stronger voice in Europe and the EU, and harness its power to benefit European businesses and communities."
