The plan commits the organisation to halving emissions generated by its operations by 2030, as well as to support engagement in climate action among its member National Tourism Organisations (NTOs).

ETC president Luis Araujo said: "Addressing the challenges of climate change, building a more resilient and regenerative sector, and restoring and revitalising destination resources should be a priority and responsibility for all tourism stakeholders.

"With this comprehensive plan, ETC not only strives to achieve carbon neutrality in its operations, but also to empower ETC members to take bold climate action and inspire the industry towards impactful initiatives."

At an operational level, ETC will focus on reducing the footprint caused by its operating activities, targetting its emissions hotspots: business travel, events, and fam and influencers’ trips.

It will also aim to leverage its role as an umbrella organisation for NTOs in Europe by supporting its members to commit to a green transition, by building opportunities for collective action in Europe and providing technical support regarding the shift to net-zero.