Florida boss on 'bullish' plans to increase market share post-pandemic

Destinations

Abigail Healy

20 October 2020

Rather than regaining market share once restrictions are lifted, Dana Young, Visit Florida president and chief executive says she wants to increase it. In this interview she also discusses new sectors with potential for growth, the state’s commitment to the UK market and the success of Florida Fest – a week-long virtual event for agents, operators and other buyers.

See more from Florida Fest here

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