Halliday joins the destination specialist as sales director with 20 years’ travel experience and will drive sales of Australia and New Zealand tailor-made products through the travel trade.
"I chose Anzcro because they are a trusted, family-owned business, with knowledge and passion working with travel agents within the industry" she said.
"They have a wonderful, experienced UK-based reservations team and extensive product and marketing support."
Anzcro UK general manager Andrew Guthrey said Halliday’s "energy, passion and enthusiasm" coupled with her "impressive contact list" makes her a "force" in the travel trade.
"It’s this energy we want to harness to build on our existing business and propel us into the next year and beyond," he added.