The new signature Joy of the Journey experiences are themed around Itinerary Insights, the Sky at Sea, Treats of the Region, Scenic Discoveries and the Ship and the Sea, with each to be delivered by specialist guides.

Open air sunrise, sunset or stargazing events will be among the highlights of the Sky at Sea, while Scenic Discoveries will include wild-life spotting on deck and talks in the ships’ Observatory Lounges with an expert guide.

The Itinerary Insights programme will offer "lively" lectures and small informative talks on the culture, art and history of the destinations on the cruise itinerary. Meanwhile, the ships’ culinary teams will showcase local cuisine in Treats of the Region with live cookery demonstrations giving guests the chance to sample dishes from the places they visit.

There will also be a chance to have an audience with the captain and crew as part of the Ship and the Sea experience, which will shine a spotlight on Fred Olsen’s five generations of maritime traditions. 

The experiences are already being introduced on Fred Olsen’s 2022 sailings, with the full programme to be up and running on all cruises from 2023.

Fred Olsen’s director of product and customer service Clare Ward, said: “A cruise brings with it experiences that simply aren’t possible with other forms of travel, such as the chance to witness breathtaking scenery best viewed from the water, spot native marine wildlife and birdlife or capture spectacular sunrises and sunsets, or stargazing with a cup of hot chocolate out on deck.

“Each of these experiences has been designed to celebrate what we think is special about the way we cruise, and to help our guests to really get the most out of their time on board and the places they are visiting with us.”