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Consumer demand for cruising 'surpassing 2019 levels', says Clia

Clia
Sasha Wood
23 September 2022

Demand for cruise has now outstripped 2019 levels, new research has shown, with potential repeat business and new-to-cruise prospects greater than pre-pandemic levels.

It comes as the company amassed £700 million in new bookings this year

The research, which was announced by Clia at an event to mark the start of Cruise Week, revealed data from more than 4,000 cruise customers. It showed 85% intended to take a holiday at sea again - a 6% increase on 2019, while among travellers who have cruised in the last six months, 90% said they planned to take another cruise in the next six months.

Meanwhile, more people are reportedly considering taking cruises than before the pandemic, with 66% saying they would be open to a cruise holiday if the right one was offered - up 0.5% on 2019.