It follows the departure of Kelly Cookes, who will take up a new role of head of commercial partnerships and sales planning at parent Thomas Cook, reporting to director of retail and customer experience Kathryn Darbandi.

Vikki Groves has joined Freedom’s management team as marketing manager from Cook’s cruise team.

Jacqueline Brookes also joins the management team from Cook as compliance manager, with Shalana Smyth working alongside her as assistant compliance manager, providing regulatory support to members.

Nicola Pilling, meanwhile, has been appointed to the newly created position of assistant supplier partnerships manager, joining from Cook’s commercial team.

Harding said: “After being with Freedom for more than two years, I have a good understanding of our membership and by expanding our team in this way, we can give even more focus to delivering the best service possible for our members and homeworkers as we continue to grow our business.”