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G Adventures has no plans to revive Voyages of Discovery after purchase

Operators
Rob Gill
8 February 2017

G Adventures purchased the Voyages of Discovery brand and “intellectual property” during its recent acquisition of Swan Hellenic but has no plans to revive the Voyages brand “at this time”, TTG has learned.

Voyages of Discovery

The revelation comes as uncertainty hangs over the fate of the pension scheme for some of All Leisure Holidays Group’s 200 former tour operator brand employees, who were taken on by G Adventures when it bought Travelsphere and Just You on December 30.


G Adventures announced last week that it had also purchased Swan Hellenic’s brand from ALG’s administrators and planned to relaunch it in 2018 with a new ship and itineraries.


A spokesperson for G Adventures confirmed to TTG: “We also purchased the brand and IP [intellectual property] for Voyages of Discovery but it’s not our intention to revive this brand at this time.”