Throughout January and February, one lucky agent a week will win £1,000 in Farebank Rewards just by booking their clients with Gold Medal.
In addition, all Gold Medal bookings throughout January and February will be entered into a weekly prize draw.
January’s prizes will be wellness and detox-themed, with the focus in February shifting to wine hampers and restaurant vouchers.
Agents just have to register Gold Medal package bookings made between 2 January and 29 February by email their name and booking reference to win@goldmedal.co.uk.
All Gold Medal bookings during the campaign will continue to earn agents Farebank Rewards as usual.
The campaign focuses on Gold Medal’s most popular destinations, resorts and airlines, with worldwide availability extending throughout 2024 and into 2025.
These include Dubai, the Maldives, Mauritius, Sri Lanka, the Seychelles, Orlando, New York, Mexico, Africa and Australia.
It is being supported by a dedicated micro-site, as well as on the road support from the gold medal sales team who will be armed with branded merchandise and sales support materials.
Printed brochures will land with around 900 agents starting 2 January.
Sarah Lancashire, marketing director of Gold Medal parent dnata Travel Group UK, said: “We know this is what we do best and what agents both want and need – with more than 45 years’ experience, dedicated in-house teams and more than 10,000 trusted supplier partners supporting us, we are perfectly positioned to enter January peaks stronger than ever before."
