Skip to main content

Gold Medal smashes single-day call record as peaks hots up

Operators
Ilaria Grasso Macola
19 January 2024

Gold Medal took a record number of calls in a single day earlier this week, smashing its previous record as the peak booking period accelerates.

Simon Applebaum Dnata Gold Medal New 2023.jpg

Dnata boss Simon Applebaum said strong sales came off the back of a 'significant' recruitment drive last year (Credit: Dnata)

On Monday (15 January), phone enquiries were up 17% compared with the same day last year. Overall, total call volumes are up by 22% since the start of peaks.

 

New York, Dubai and Florida have so far proved to be Gold Medal’s top-selling destinations, but destinations like Thailand are also commanding significant interest from clients.

“Last year’s peaks period was really successful for us, so this year-on-year growth is phenomenal,” said Gold Medal managing director Simon Applebaum on Friday (19 January). “Our sales centre colleagues are handling the demand and continue to provide the highest levels of service.”