The trade-only operator will allow agents to filter offers "left on the cutting room floor" and then use them to develop marketing for their clients.

From Monday (9 September), agents have been able to search through the thousands of quotes created in the Gold Medal contact centre and via its website every week.

Agents can now filter these price points by specific regions, departure airports, dates and star rating.

“Even on our best weeks, we don’t convert every single offer that we quote on Gold Medal, although I am sure all operators and agents wish that was the case," said Gold Medal managing director Simon Applebaum.

"These offers are then obsolete and despite the work that goes into making them the most competitive possible and with specific criteria in mind, they are effectively left on the cutting room floor, and we move onto the next one.

"We felt there was an opportunity here to amplify the number of offers agents have access to, and hence curated offers was developed."

Applebaum said that while not every offer was suitable for its marketing, nor suitable for every agent or agency and their clients, agents could use the thousands of quotes in Gold Medal’s database to "develop their own marketing".

Gold Medal debuted the concept in June, and has hosted multiple webinars to train agents on the new curated offers platform.

Curated offers are currently only available for the Gold Medal brand, but the dnata-owned operator is aiming to extend this to its Pure Luxury, Cruise Plus and Incredible Journeys brands "in due course".