East Grinstead’s Hallmark Travel becomes Premier’s latest branch, its first in West Sussex. It also has branches in nearby Bexhill, Reigate and Seaford.

Hallmark has been in business for nearly 35 years. Besides catering for the mainstream holiday market, it has been recognised over the years for its specialist knowledge of Canada, the Caribbean, Australia and South Africa.

Premier said integrating Hallmark would position the group to provide a wider range of destinations and exclusive deals, and strengthen its customer service offering.

Paul Waters, Premier Travel managing director, said: "This partnership aligns perfectly with our growth strategy and enhancing the quality of our services.

"Hallmark Travel shares our commitment to delivering exceptional customer service and creating unforgettable travel experiences. We are confident their expertise and valued customer relationships will bring significant benefits to our group."

Hallmark owners, John and Charmaine Hallmark, added: "Joining Premier Travel is an exciting opportunity for us and our customers. Premier’s scale and resources will allow us to enhance our offerings while maintaining the personal service we’re known for.

"We are confident this will create even more value for our customers and staff, and we’re excited about what the future holds."