The B2B operator announced on Friday (27 December) the Gold Medal Holiday Sale will launch on 2 January, giving agents everything they need to sell its portfolio of 90 worldwide destinations.
Agents across the UK will receive the 96-page book illustrating Gold Medal’s offers while additional marketing assets will be available online, Gold Medal added.
“The Gold Medal Holiday Sale has proven popular amongst agents over recent years, supporting them in inspiring their clients looking to book throughout January and February and beyond,” said marketing director Sarah Lancashire.
“That’s why as we enter 2025, it made perfect sense to update the campaign that agents have come to know and love with more unforgettable getaways and competitive offers at their fingertips.”
As part of the campaign, agents who package a Gold Medal holiday will have the chance to win £1,000 a week by registering their bookings, with winners being announced each week on Facebook.
Agents will also have the opportunity to earn up to £1,500 Farebank Rewards on all package bookings.
It comes as Gold Medal boss Simon Applebaum has recently insisted that Gold Medal and its UK sister brands are “set up better than ever” to support agents during peaks.
