In the newly-created role, Pickering will be responsible for growing partnerships with tourist boards for long-haul and short-haul destinations and delivering marketing campaigns from tourist boards.
"I’m thrilled to be joining Hays Travel at such an exciting time for the business," Pickering said.
"I’m looking forward to meeting with both existing and new partners to showcase the different routes to market that we have available."
Before Thomas Cook, Pickering was product and partnerships manager for Vacations to America.
