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Holidays Extras boss says AI can and will make agents' lives easier

Technology
Ilaria Grasso Macola
10 December 2024

Holiday Extras boss Matthew Pack has reiterated his commitment to the trade following its latest buyout and a £10 million cash injection.

Holiday Extras, Matthew Pack, services, travel

Matthew Pack has reiterated Holiday Extras' commitment to travel agents (Credit: Holiday Extras)

On Monday (9 December), the company announced that founders – and Matthew’s parents – Gerry and Carol Pack had relinquished their remaining shares in the company, and would leave the business after 42 years.

 

The buyout saw the Packs sell their 12% stake to the management team’s investment vehicle Holiday Extras Investments Limited, while an increased majority of shares will now be held in an Employee Benefit Trust.