The weather, coupled with England’s eyebrow-raising performance in the World Cup – the first time the team had managed to reach the semi-finals in 28 years – would typically have been received with frustration by the trade.
So it was heartening this week to learn of agents’ upbeat reactions to the summer’s trading, in spite of the recordbreaking heat and England’s footballing prowess.
Bookings in early July were admittedly a little slow, or as Holidaysplease’s Richard Dixon put it, “like trying to get a big, heavy train moving”.