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'I was wrong to write off Tui – this sleeping giant might finally be waking up'

Operators
Steve Endacott
11 June 2025

As its Covid debts recede and in light of some recent strategic choices, industry veteran Steve Endacott argues leisure giant Tui "may finally be awakening" in the UK.

Is Tui the UK's sleeping giant? (Credit: iStock / Alan Morris)

I had written Tui off as a spent force in the UK.