The luxury long-haul tour operator on Wednesday (3 January) revealed 95% of agent calls were answered in less than two minutes during peaks last year, before outlining how it wants to cut call wait times further.
General manager Gordon McCreadie said: “We have recruited additional resource who are in training now, in preparation for the busy peaks period, which will allow us to provide our agents with little to no call wait times.
“Last peaks, we answered 95% of our calls within less than two minutes, and we’re looking to improve on this for 2024.”
For the first time, If Only has included European beach holidays in its peaks campaign – Passport to Paradise – which has been launched in conjunction with more than 80 hotel partners globally.
If Only has sent 200 of its top-selling agents printed copies of its new 76-page brochure featuring luxury European and Worldwide Beach Holidays, once-in-a-lifetime touring holidays and Worldwide Luxury packages ahead of peaks.
McCreadie added: “We are launching our biggest investment in peaks campaign yet with many prizes and giveaways for our valued agent partners.
“This will be our first peaks where we have included European Beach holidays so we are really excited to see what that brings.”
As well as providing agents with marketing materials and social media content to help agents make bookings, the Passport to Paradise campaign will also give agents the chance to win one of 10 luxury stays.
To enter, agents must make an If Only booking for a participating hotel before 31 March 2024. Each qualifying booking will automatically be entered into the draw.
In addition, there will be incentives to win fam trip places, Love2shop and restaurant vouchers.
Agents can also earn rewards via If Only’s in-house agent rewards scheme, My Loyalty Card, in exchange for bookings. Throughout January, If Only’s sales team will distribute creative marketing and branded collateral to agents.
The operator confirmed there will be daily offers and other shareable content on If Only’s Facebook page.
It added: “[We] have put in lots of work behind the scenes to ensure all our staff and resources are ready to support out agent partners old and new during the peak January to March booking period.”
