The Independent Touring campaign showcases seven independent tours which will allow agents to help customers choose from a pre-set itinerary or create an exclusive touring getaway. The campaign will run until the end of June.

Independent Touring offers itineraries such as: The Best of Vietnam; Rocky Mountaineer’s Journey Through the Clouds with Vancouver; and Cape Town, Winelands, Garden Route & Safari Self Drive. 

The move comes after the adventure and touring brand relaunched in March, which Incredible Journeys claimed led to a more than 200% increase in bookings.

The number of individual agents booking with the brand has increased by 160% year-on-year, with Asia, Africa, Oceania and America tours seeing significant growth with average booking values increasing by 35%.

Mark Henderson, head of product for Incredible Journeys, said: "Independent touring presents great opportunities for travellers who are not only looking to tick off key highlights whilst travelling, but also allows for flexibility so that you move at your own pace and off the beaten track."