Operators are finalising their turn-of-year campaigns, hoping to keep recent booking momentum going into what is traditionally the most important sales period.
Consumer confidence has improved markedly since the summer, as the UK government’s restrictions on international travel have eased and created a relative “surge” in bookings.
But there are still plenty of customers yet to book for summer 2022 who are likely to need that extra bit of reassurance from the trade, especially with the arrival of the Omicron variant of Covid-19.
