Throughout months of lockdown, Wendy Wu Tours hosted more than 30 "high-performance" parties, with up to 800 registering for each event.
Speaking at the 2021 ITT Conference onboard MSC Virtuosa on Monday (13 September), Wu said each party made the operator around £800,000. "It was amazing," she said. "Our customers loved it, and our team loved it. It showed we were making a difference."
Wu also revealed a quarter of the bookings were made by new customers, with some 10% not having heard of Wendy Wu Tours just ten days before the event took place.
