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Jo Rzymowska: 'If you don’t evolve in travel, you become extinct'

Business
Ilaria Grasso Macola
26 November 2023

Travel industry veteran Jo Rzymowska has urged the sector to actively embrace change, especially when it comes to new technology and recruitment, to avoid becoming “extinct”.

Jo Rzymowska LGBT Trailblazer Travel Industry Awards 2021.jpg

Rzymowska was named LGBT Trailblazer at the first Travel Industry Awards by TTG in 2021 (Credit: TTG)

Speaking at Aito’s annual conference at the weekend, Rzymowska told delegates to focus on diversifying their workforce by bringing in people who can challenge the status quo.

“We’re in a world now where you need to focus on culture, and you need to focus on people with different traits and thought processes – people who are going to challenge you – because that’s what the new generation is about,” she told Nomadic Thoughts founder Jono Vernon-Powell, who moderated the conference.