'John broke down walls – we're grateful for the opportunities he gave us'

Don Bircham, managing director of Hays North West, paid tribute to the Hays Travel founder and travel industry icon who passed away on Friday (13 November).

Bircham told TTG the support Hays had afforded him and “hundreds of others” had enabled his agency network to reach almost 40 shops.

“I first met John in 2000 when I was thinking about starting my own business. Back then it was difficult to get things off the ground and there were a lot of challenges when it came to bonding,” he said.

“I’d heard about the Hays Independence Group and this amazing opportunity that John was giving to people like me, so I went up to Sunderland to meet him.

“John was an incredibly successful person who always enjoyed giving others a step up – there are hundreds of us who owe him for the starts he provided us with.”

Bircham set up agency chain Just Go Travel (JGT) with Hays IG that year.

Between 2007 and 2015 he left Hays and operated the agency as a Tui franchisee but when that deal came to an end, he struck up a conversation with a familiar ally.

“I got a call from John and he suggested we do a franchise arrangement. So he took a 40% stake in the business and we rebranded to Hays Travel – he always jokingly called me the prodigal son after that return.”

JGT became Hays Travel North West and in the five years since has more than double its shop count, which currently sits at 39.

“John was always so available with his time and interested in what was going on with your plans," Bircham continued. “He was the greatest travel retailer we’ve seen since Thomas Cook.

“Whatever challenge came his way he’d always adapt and innovate. So many people have written off the high street travel agent over the years but he would always change the game.

“I’m just sorry he won’t be able to see the fruits of the Thomas Cook takeover, which no doubt would have kicked on in the years to come.”