In her new role as account director for travel trade, Dixey will oversee trade and marketing efforts across the agency’s client base, as well as managing the firm’s Illinois Office of Tourism and Visit Panama City Beach accounts.

Having worked at USAirtours for more than 27 years, she brings experience of the US to the agency, which represents Visit Florida, Bradenton Area Convention and Visitors Bureau, Visit Sarasota CVB and Discover Crystal River.

"After 27 years at USAirtours, I was ready for a new challenge." said Dixey.

"Having worked with agencies and destinations on partnerships from the tour operator side for so many years, it was the natural step to move in this direction."

Drusilla Bryan, managing director of Gosh PR, said: "We’ve always been impressed by Linda’s professionalism when working with her in the past, so we’re thrilled that she is now part of the growing and talented team at Gosh PR."