In his new role, Kershaw will lead the agency’s people function and spearhead the development and growth of its 250-person team.
It comes following the OTA’s recent announcement it would be increasing its workforce by 30% – the equivalent of 70 new roles – in 2023.
With more than 25 years’ experience in HR, Kershaw joins from Meta, Facebook’s parent company, where he led HR for the firm’s engineering and technology function in the EMEA region.
He also spent more than five years with Expedia where he was HR director in the EMEA region and later appointed as senior HR and talent acquisition director across a number of Expedia brands.
Kershaw said: "I’ve been bowled over already by the positivity that emanates throughout the organisation and the empowerment that its people have to make a difference.
"That’s all supported by strong and progressive leadership and a clear vision for the future of the business."