It comes after new data revealed a growing sense of apathy among Brits, after half (50%) admitted they are no more alarmed about the war than they were when it began.

In response, the new campaign, titled “Come To Ukraine: There’s So Much To Do”, has been launched in an effort to remind the UK of the continued need for aid and action.

Yaroslava Gres, platform coordinator for fundraising organisation UNITED24, said: "Ukraine was a popular tourist attraction with millions from all over the world coming to the cities depicted in these posters to enjoy breath-taking landscapes, authentic architecture and welcoming residents.

"The Russian invasion changed that. In Kharkiv, the invasion has destroyed over 11,397 sites, including private and residential buildings. Projects like this remind people that there is plenty to fight for here."

Co-created by London-based creative agency Pablo and Ukrainian illustrator Antonio Firsik – who continues to work from his home outside Kyiv – the campaign features travel posters depicting the cities of Kviy, Mariupol and Kharkiv.

At first glance, the vintage travel posters read like an invitation to visit, but on closer inspection, the war-torn backdrop transforms the art into a rallying cry to act, and a reminder of the country and its people.